Our Story

Hi, my name is Samantha Swenson and I am the founder, owner, and lead therapist at For You Counseling and Coaching.

I am happy and humbled to feature my wonderful mother, dear friend, and gifted colleague, Patrice Swenson as the lead life coach.

The practice name, For You Counseling and Coaching, is inspired by my mother, who has consistently been the safest, strongest, and most secure attachment figure in my life. She has constantly supported me and cheered me on through all the highs and lows of my life, and has always been a role model to me.

I always looked up to my mom, not only because of what a loving parent she was, but also because of how resilient she was. Growing up, when I would see my mom encounter a challenge, I would literally hear her say out loud, in an optimistic and accepting tone, “Why is this happening for me?” At the time, my brother and I would giggle at what seemed like a rather “out of the box” mindset, but as I have grown up, I have been able to reflect and see the value in what she was doing.

As an adult, I can see that the question “Why is this happening for me? is really a perspective shift tool to help unlock new thinking that creates new opportunities.

When we ask ourselves this question, we may step into wondering: What can we learn from this experience? How can we use this experience for growth? How can we use this experience to optimize our life?

When we ask ourselves this question, it makes it easier to let go of resistance to our circumstances, and instead helps us step into radical acceptance of our circumstances and growth mindset.

This perspective shift has taught me how to take comfort in the challenge in front of me by recognizing the hidden opportunity that lies within. So, the name of my practice is an ode to my mother and her positive influence in my life.

Together, we are an amazing team. We share strong backgrounds in mental health and human development and are equally passionate about being secure attachment figures to our clients. We compliment each other because we are very similar at our foundation, and also have our own unique approaches and techniques to helping our clients with their life challenges.

I am a Licensed Mental Health Counselor, Nationally Certified Counselor, and Certified Prepare & Enrich Facilitator in the state of Florida. I am able to offer evidence based clinical mental health services and marriage and family therapy services in person and virtually to those who reside in the state of Florida.

My mother, Patrice Swenson, is an exceptionally talented Certified Professional Life Coach, Inspirational Speaker, and Certified Prepare & Enrich Facilitator in the state of California. She is able to offer empowering, clarifying, and solution focused life coaching services in person and virtually to anyone in the United States, regardless of their state of residence.

Whether you are here to dive deeper into your emotional history and healing, or you are here to move forward, learn tools, and achieve goals, you are in the right place!